Turnkey · month-to-month
A site on a pre-optimized model, Google campaigns, and visibility where guests look today: Google and AI. The same result as a traditional agency at a third of the cost, thanks to AI.
Architecture
Everything that turns a visitor into a direct booking.
The levers that decide whether AI finds and cites you: reviews, data consistency, readable content.
Campaigns that intercept people already looking for a hotel like yours.
Month-to-month Zero lock-in
Book a demo →Questions
No. Indipendo does not ask you to close your Booking.com channel — in fact, doing so would be counterproductive. OTAs are useful for capturing new guests who don't know you yet. The goal is to reduce your OTA share, not eliminate it: going from 60–70% OTA to 40–50% direct within twelve months already makes a significant difference to your bottom line.
More and more guests no longer search on Google: they ask ChatGPT, Gemini or Claude directly «what's a good hotel in…». We measure whether your hotel is cited in those answers and fix the technical signals AI assistants read — structured data, extractable content, cross-platform consistency. We don't sell a guaranteed position, because no one can: we make your hotel readable and citable, and show you the measurement over time.
Your hotel's name, address, phone and amenities must say the same thing everywhere: on the site, on your Google listing and on Booking. When they don't match, Google and AI assistants trust you less and show you less. We check the three sources, flag the mismatches and align them — so your hotel speaks with one voice where it counts.
Yes, that's actually the ideal size. Indipendo is built for independent 3–4★ hotels, typically 25–80 rooms. Below 20 rooms, search volume on your hotel's brand name becomes too thin for paid campaigns to be efficient — if that's your situation, we'll tell you straight away on the call rather than have you sign up.
For an independent 3★ urban hotel we typically recommend a Google budget of $1,250–$2,500 per month, depending on seasonality. You pay Google directly — it never passes through us — and you keep full access to the account. On our call we'll estimate the right figure together based on real search volumes.
Website live and campaigns active within 1 week. First direct bookings from ads typically arrive within 5–10 days of launch. Organic traffic from the website builds in parallel over the first quarter. The OTA-to-direct ratio starts shifting from month one.
No. Indipendo integrates with your existing systems — PMS (Ericsoft, HotelCube, Passepartout, Octorate, Smoobu), channel manager (Vertical Booking, Octorate, Beddy, SiteMinder), booking engine (Simple Booking, BookingExpert, Octorate). You keep collecting payments exactly as you do today.
We replace it, but your domain stays yours. The new site goes live on your existing address (e.g. yourhotel.com) with automatic redirects from old pages, so you don't lose your Google rankings. No address change, no loss of historical visibility.
You're month-to-month: cancel anytime with 30 days' notice, paying only for the current month. You export all your data: photos, copy, contacts, content. No penalties, no 12-month lock-in.