The agency for independent hotels

More direct bookings,
fewer commissions to Booking and Expedia

We build the site that closes the booking, optimize your Google campaigns, and make you visible where guests look today: Google and AI. At a lower cost than a traditional agency.

✓

ALL INCLUDED

Site · Ads · AI

✓

MONTH-TO-MONTH

No lock-in

✓

1 WEEK

To launch

9:41

hotellapietra.it

HOTEL LA PIETRA

Brera · Milan

★ 9.4 · 247 reviews

Deluxe room
with courtyard view

✓ BEST PRICE HERE

$ 225 /night

Booking.com $ 248 +10%

Book direct →

Free cancellation · No commissions

BUILT BY INDIPENDO

+15-25%

Potential direct bookings

3 in 1

Site · Ads · AI Visibility

1/3

Of a traditional agency's cost

Free audit · 30 seconds

You're giving margin away to Booking.
See how your website can do better

✓ Free · No sign-up · Results in 30 seconds

app.indipendo.it/audit/report REPORT

AUDIT REPORT · MAY 12 2026

Hotel La Pietra · Milan

hotellapietra.it · Milan · 28 rooms

47/100

TO IMPROVE

PERFORMANCE

✗Mobile speed 4.8s

✗Images 12.4MB

✓HTTPS active

ANTI-BOOKING

✗Booking bids on your name

✗No rate parity widget

GOOGLE VISIBILITY

✗Hotel schema missing

✗Hreflang 4 languages missing

AI SEARCH

✗Not found by ChatGPT

✗Not found by Claude/Gemini

9 items to fix · Estimated traffic lost −32%/yr DOWNLOAD PDF

The tools of the big chains,
built for your independent hotel

Site that converts

Turn visitors into guests who book direct.

Multilingual
Data dashboard
Mobile friendly
Best price vs Booking
24/7 concierge chatbot
Direct booking

AI Visibility

The levers that decide whether AI and Google find and cite you: reviews, data consistency, readable content.

SEO
AI visibility audit
Review generation
Consistency: Site · Google Business · Booking
Optimized articles
Technical hygiene

Google Ads

The same Google arsenal Marriott and Hilton have.

Hotel Ads
Brand protection
Advanced tracking
Retargeting
Campaign management
Monthly report

AI Visibility · New

Guests ask AI which hotel to choose. Are you there?

We measure whether ChatGPT, Claude and Gemini cite you today, and work to increase your chances of showing up.

Can you recommend a boutique hotel in Brera for the weekend?

Sure — in Brera I'd recommend: Hotel La Pietra yours Hotel dei Tigli Palazzo Brera Suites

Your presence, measured

2/4 engines · improving

✓ChatGPT ✓Gemini ✗Claude ✗Perplexity

✓ Real measurement · technical hygiene · no ranking promises

About us

Built by hotel specialists,
not generalists

Alessandro Fidanzia

CO-FOUNDER · WEBSITE OPTIMIZATION

"I've worked as a vendor with Four Seasons and St. Regis. Independent hotels deserve the same tools the big chains have."

Translated from Italian

Salvatore Pio Colecchi

CO-FOUNDER · GOOGLE ADS

"I've managed Google campaigns for dozens of independent hotels. Every month I see the same 3 mistakes: no brand protection, Hotel Ads switched off, rate parity nowhere to be seen."

Translated from Italian

Maximum speed, zero risk

Week to launch

Website ready fast

Days notice

Cancel anytime, no 12-month lock-in

Calculator

How much could you save over 3 years?

Annual revenue $800,000

$100k$3M

Direct bookings today 20%

5%50%

How we calculate▼

Time horizon3 years

Average OTA commission18%

OTA traffic reduction with Indipendo20% of OTA volume

Google Ads ROAS5× ($1 → $5 new revenue)

Net margin on new direct bookings60%

Indipendo fee$999/month

Recommended Ads budget$1,875/month

OTA traffic reduction: Indipendo shifts on average 20% of OTA bookings to the direct channel (Triptease/D-Edge benchmark). 60% margin: of revenue from new direct bookings via Ads, ~60% remains as net profit after variable costs. Saved commissions are 100% margin.

Move the sliders above to see the estimate

Book the call

Book the intro call

30 minutes. No formal quotes, no PowerPoint: we'll figure out together whether Indipendo is the right fit for your hotel.

$999/month · all included · month-to-month

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More direct bookings, fewer commissions to Booking and Expedia

You're giving margin away to Booking. See how your website can do better

The tools of the big chains, built for your independent hotel